pay Per Click advertising | PPC | Google Ads
Getting clicks is easy. Making them pay is the work.
We build and run Google Ads around what actually makes you money, and show you plainly what’s working and what isn’t.
Which of these sound familiar?
Tap any that apply.
Sounds well run
A second pair of eyes is still worth having. We’ll look through the account and tell you honestly if there’s anything we’d change.
Book a free account reviewWhat’s bringing you here?
Tap any that apply.
Where would you like to start?
Tick whatever fits and we’ll tell you how we’d approach it.
Book a free 20-minute callCompanies We work with
B2B firm with a long sales cycle.
1.8x → 10.6x
Return on ad spend
Service business needing steady leads.
38% lower
Cost per new customer, within 30 days
Ecommerce brand scaling profitably.
5x
Consistent return after a restructure
Where the money usually goes
You pay for the click either way. What happens after it decides whether you get anything back. Here’s the same search, handled two ways.
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Search
“emergency plumber cardiff” at 10pm
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Ad
“Quality plumbing services across South Wales”
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Page
The homepage, with the phone number in the footer
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Result
They go back and tap the next ad. You paid for the click anyway.
The click cost the same, but nothing about the ad or the page matched what they needed right then.
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Search
“emergency plumber cardiff” at 10pm
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Ad
“Emergency plumber in Cardiff, answering now” including a phone number in the ad
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Page
An emergency page with a big tap-to-call button
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Result
A tracked call, so Google learns which clicks become jobs
Same search, same cost per click. The difference is whether it turns into a job.
What we get right first
Google will happily spend your budget for you. These are the things that make sure it spends it on the right people.
Tracking that tells the truth
Google learns from whatever you tell it counts as success. We make sure that’s real enquiries and sales, with revenue where we can get it, so it learns the right lesson.
A structure you can steer
Campaigns grouped by what people are searching for and what it’s worth to you, so budget goes where it earns most and we can see what’s working.
Search, ad and page that match
The ad answers the search, and the page answers the ad. We build or fix the landing pages too, because that’s usually where the biggest gains are hiding.
How we work with you
A plan, not random tweaks. We only scale once the numbers say it’s worth it.
Stage 1
Audit and opportunity
Already running ads? We go through your tracking, structure, the searches you’re paying for and what’s actually converting. New to it? We look at search demand, competition and whether the sums work.
You come away with: a plain list of what’s working, what isn’t and what it’s costing you.
Stage 2
Build or rebuild
Campaigns set up around what you sell and what it’s worth to you, not Google’s defaults. Clear goals, clean tracking and landing pages that match the ads.
You come away with: an account you can understand, measuring the things that matter.
Stage 3
Settle and improve
We watch what people search for, adjust bids, tighten the messaging and test the landing pages, to a plan rather than on a whim.
You come away with: results that steady out and improve, with a report you’ll actually read.
Stage 4
Scale what works
Once it’s reliably profitable, we grow it: more searches, more audiences, more budget where it’s earning.
You come away with: more of what’s already making money, and nothing that isn’t.
New to Google Ads?
Before you spend anything, we’ll look at how many people search for what you do, what competitors are paying, and whether the numbers stack up. If ads aren’t right for you and your budget, we’ll say so.
“We didn’t use to know where our ad spend went. Curious show us what’s been spent and the new business we get – delivering campaigns that are consistently profitable”
Gethin Francis, Direct GRP
What it costs, and other fair questions
Management
from £200 a month
For running and improving your campaigns, with a report you’ll actually read. Planning and building the campaigns is a one-off set-up fee on top, depending on how involved they are; we’ll quote it upfront. Your ad spend is separate.
What about the ad spend itself?
That’s up to you, and it goes straight to Google. We’ve run campaigns that work from £10 a day.
And, as s a Google Partner, we have access to Google’s ad credit promotions, which boost your spending while we test the first campaigns.
Who owns the account?
You do. It’s set up in your name, and if we ever part ways, everything stays with you.
Is there a long contract?
No. After the first three months it’s monthly rolling. We want you to stay with us because it’s working, not because of an unfair contract.
How soon will we see results?
Ads can bring traffic the day they go live. Getting them reliably profitable depends on your budget, because Google needs a decent number of clicks and enquiries to learn from. On a larger budget that can take a few weeks; on a small one it takes longer, and we’ll be straight with you about which you’re looking at before you start.
Book a free 20-minute call
Tell us what you’re spending and what you’d like back. If you’re already running ads, we’ll have a look at the account first so the call is worth your time.
Or call 0330 010 9000
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